Ad Tools
Free calculators for ROAS, budget, CPM/CPC, LTV:CAC and more — with benchmarks and guidance for every metric.
Find the exact ROAS your ads must hit to stop losing money — based on your real margins.
Set a revenue or sales goal — get the exact budget, impressions and clicks you need.
Compute cost per 1,000 impressions and cost per click — and convert between the two.
Measure whether a customer is worth more than it costs to acquire — the core unit-economics health check.
Measure click-through and conversion rates, and see exactly where your funnel leaks.
Average CPM, CPC, CTR, CVR and ROAS across platforms and industries — to judge if your numbers are good.
Compare two ad variants side by side and see which truly wins — with a sample-size sanity check.
Estimate what happens to results and efficiency when you increase ad spend — with realistic diminishing returns.
Check if your subtitles, logo or CTA get hidden behind TikTok / Reels / Shorts UI — before you waste ad spend.
Mark the cells that contain text and instantly see if your feed ad exceeds Meta's ~20% text limit.
Preview how your product feed renders as a swipeable carousel before you launch — catch broken layouts and cut-off prices.
Enter metrics from Ads Manager — auto-compute ROAS, CPC, CPM, CTR, CPA.