Reklamy Narzędzia

Find the exact ROAS your ads must hit to stop losing money, based on your real product margins. Includes margin benchmarks and max profitable CPA.

Set a revenue goal and reverse-calculate the exact ad budget, impressions and clicks you need. Plan campaigns from target ROAS, AOV, CVR, CPC and CTR.

Calculate cost per 1,000 impressions (CPM) and cost per click (CPC), convert between them, and compare against platform benchmarks.

Calculate customer lifetime value, the LTV:CAC ratio and CAC payback period — the core unit-economics check for sustainable, profitable growth.

Measure click-through rate and conversion rate, find exactly where your funnel leaks, and compare against industry benchmarks.

Average CPM, CPC, CTR, CVR and ROAS across Instagram, Facebook, TikTok, Google and LinkedIn — by platform and industry, to judge if your numbers are good.

Compare two ad variants side by side on CPC, CTR, CVR, CPA and ROAS, see which truly wins, with a sample-size confidence check.

Estimate how ROAS, CPA and revenue change when you scale ad spend, with realistic diminishing returns — and whether you stay profitable.

Check if your subtitles, logo and CTA get hidden behind TikTok, Reels or Shorts UI. Drag text to test placement against UI obstruction zones before spending on ads.

Mark text cells on a 5×5 grid to instantly estimate your feed ad's text coverage and see if it exceeds Meta's ~20% rule — green / yellow / red verdict.

Preview how your product feed renders as a swipeable carousel before launch — test templates with {name}/{price} variables and badges, then export the template JSON.

Enter impressions, reach, budget, conversions — auto-calculate ROAS, CPC, CPM, CTR. Manual input from Instagram Ads Manager.