Calculadora de Margem de Lucro

Visão Geral

Profit margin and markup both describe the gap between cost and price, but they are not the same number — confusing them leads to underpricing. This calculator takes your cost and revenue and returns gross profit, profit margin, and markup so you can price products correctly. It runs entirely in your browser.

Como usar (passo a passo)

1. 1

   Enter the cost

   What it costs you to produce or buy the item.

2. 2

   Enter the revenue

   The selling price you charge the customer.

3. 3

   Read margin and markup

   Use margin to understand profitability and markup to set prices from cost.

Como Funciona

Gross profit = revenue − cost. Profit margin = (gross profit ÷ revenue) × 100, expressing profit as a share of the selling price. Markup = (gross profit ÷ cost) × 100, expressing profit as a share of cost. A 50% markup is only a 33% margin, which is why mixing them up understates the price you actually need.

Quando usar

Setting a selling price that hits a target margin. Comparing the profitability of different products. Translating a supplier's markup into the margin it really gives you.

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